Adyen First FinTech Platform to Add a Cash App

Financial technology platform Adyen has partnered with Block’s Cash App mobile payment method to become the first such platform to offer Cash App outside of the Block ecosystem.

Through this partnership, businesses working with Adyen will be able to begin accessing Cash App Pay as an integrated payment method for their US customers online shortly and in-store next year, according to a Thursday, September 15 press release. .

“At Adyen, we are constantly adding new payment methods to ensure our businesses can meet their end customers where they are,” Adyen Chief Commercial Officer Roelant Prins said in the statement. “We are thrilled to enter into this strong partnership with the Cash App team. We look forward to seeing how we can continue to partner with better services for businesses and their customers.”

Cash App has 80 million annual active users, and the new integration will enable businesses using Adyen to provide these customers with an easy way to make payments, and allow consumers using Cash App to have simplified payment in these companies, according to the press release.

“We are excited to partner with Adyen to bring Cash App Pay to more businesses across the United States,” Cash App COO Owen Jennings said in the release. “As the first fintech platform to partner with the Cash App Pay ecosystem, we look forward to seeing the value this partnership will bring to our customers and to Adyen’s business.”

Mobile commerce – consumers shopping on their mobile devices – is a rapidly growing part of the e-commerce market.

Read more: Adyen on using unified commerce to meet consumers where they are

“As consumer buying behaviors continue to change, you are seeing a rapid shift where mobile-first is no longer just an option. It is indeed a fundamental requirement,” said Rehman Baig, vice president Adyen’s products, data and partnerships, to PYMNTS in an interview published in June.

New PYMNTS Study: How Consumers Use Digital Banks

A PYMNTS survey of 2,124 US consumers shows that while two-thirds of consumers have used FinTechs for some aspect of banking, only 9.3% call them their primary bank.

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