Circuit of the Americas in Austin, Texas, announced a partnership with US mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which runs from October 21-23.
As part of the agreement, race participants will receive a 15% refund on food and beverage purchases using the Cash App debit card or app at COTA.
Cash App is also a partner of Red Bull Racing.
“COTA is truly thrilled to partner with Cash App on this one-of-a-kind sponsorship and we are thrilled to offer fans a transparent and instant reward on their food and drink purchases through Cash App – the best partnerships are those which enhance the fan experience and it does exactly that,” said Scott Wessels, Vice President of Commercial Partnerships at COTA.
A record 400,000 fans attended the United States Grand Prix race weekend last October, resulting in a contract extension until at least 2026.
COTA has sought to capitalize on the new Formula 1 boom in the United States by offering its first-ever premium combined ticket, travel, hotel and experiential hospitality packages for this week’s United States Grand Prix.
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