Going digital: North moving towards cashless tickets and paperless listings for home events

Columbus North joins a growing wave of high schools moving from paper tickets and cash transactions to digital ticketing for their home sporting events.

The Bull Dogs still had the cash option for Tuesday’s women’s basketball home opener against Hamilton Southeastern, but will offer both cash and digital options starting in the women’s basketball game on Tuesday. Nov. 22 vs. Franklin Central. From January 10, all tickets will be digital.

“Many of the schools that our sports teams visit have been using digital tickets for some time,” said North athletic director Brian Lewis. “We have spent time gathering information about this process from other schools and are excited to begin this transition. Cash will still be able to be used at our concessions, but by the end of the winter season, and at Beyond that, we plan to use cashless digital ticketing for our sporting events.

Lewis said fans won’t be required to create an account or download an app to purchase the tickets and will be able to complete the transactions with a credit card or any smartphone or tablet. Tickets will be available for purchase on the Columbus North Athletics website, through the EventLink app or website, or by using a QR code at the event box office.

Lewis also said that fans will still need to check in at the ticket gate with their smartphone for ticket verification, but they will go through with just one click. Fans with Columbus North All-Sports passes will continue to show their passes at the box office for the remainder of the school year.

“We expect this to speed up the process of getting customers through the doors,” Lewis said. “This will reduce the human error involved in counting and giving change and will increase the accuracy of our accounting data. This may take a little getting used to for some or our guests, but we believe it will a great move for us in the long run. As people get used to buying tickets in advance before they arrive, they will see the benefit of getting through the ticket door quickly and not having to remember to have money with them for the tickets.

Additionally, during last week’s women’s basketball opener, rosters were only available digitally. Fans had to scan a QR code at the box office to see rosters for both teams, along with links to included links to full season up-to-date schedules for all winter sports teams, a link to the site North Athletics web and soon will be concession stand information.

“We assessed our annual printing costs for rosters as well as paper tickets and passes for all sports and felt we owe it to our student-athletes to find ways to reduce costs and increase money reinvested in our athletic programs,” Lewis said. “We are confident that these changes will help us achieve that.”

After receiving positive feedback, as well as complaints from some fans who were having trouble getting the digital rosters on their phones, after Tuesday’s game, Lewis said North would continue to keep a limited number of paper rosters available at the gates. tickets for guests who might not be able to access digital content from their phone.

“We listen to our customers’ concerns and will continue to modify and adjust as we progress,” Lewis said. “These options are also new to our department, and we are still learning the best ways to accommodate all of our guests while maintaining the goal of becoming cashless in our ticketing system.

“We understand that this transition will be easier for some of our guests than others,” he added. “Our fans need to understand that we will do everything we can to make accommodations for fans who may not have smartphones. All Columbus North fans, as well as our guests from other schools, are important to us, and we want everyone to feel welcome at our events.

Lewis plans to transition to digital passes for all sports starting in the 2023-24 school year. In the meantime, cash and digital options will be available for single match tickets until January 10.

Potential options may include adding credit card readers to ticket gates or allowing fans to print paper tickets at home and then scan them at the gate.

“We will use the next two months that we have to prepare for this change to make accommodations for those who may not have access to the technology needed for digital tickets,” Lewis said. “We don’t want anyone to feel unwelcome at our events due to technology issues. We value our customers and will do everything we can to help break down barriers.

Meanwhile, Columbus East athletic director Pete Huse does not plan to switch to tickets or digital rosters at Olympians events this year.

“At least through the winter we will continue with cash and regular roster printing,” Huse said. “More and more of the schools we attend are offering digital tickets, but they still offer the cash option. New Albany is the only school I know of that only does QR code for listings. It’s all just a matter of time, I think, before they switch to digital tickets and QR codes for the listing.

About Miley Sawngett

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