Venmo is rolling out ‘charity profiles’ to allow charities to fundraise directly in its app – TechCrunch

Venmo is launching a new feature called “Charity Profiles” that will allow charities to raise funds and receive donations directly within its app, the PayPal-owned company announced Monday. The new profiles will be available to charities that have received confirmed charity status from PayPal.

The new profile option will allow charities to reach more people who are passionate about causes in their community, right within the Venmo app. Venmo also notes that Charity Profiles offer charities a transparent setup, low fees, and an easy charity verification process.

To set up a charity profile on Venmo, PayPal-confirmed charities can visit the Venmo Charity Profile Setup page and log into a PayPal-confirmed charity account. Next, Venmo will ask charities to create a new Venmo account to link to a charity profile. Venmo will use the charity information from PayPal to create an associated Venmo profile. Associations will then be able to publish their profiles and share them with their communities. Charities can confirm whether they are a PayPal confirmed charity on the PayPal website.

In addition to the launch of Charity Profiles, Venmo announced that it will be launching a Charity Hub in the coming months to give customers a new way to discover the causes they care about.

Venmo Charity Profiles

Picture credits: Venmo

“As Venmo has continued to grow and evolve over the years, we’ve seen the Venmo community come together in unique ways to send goodwill payments and share random acts of kindness with people in their community and at beyond,” Venmo vice president and general manager Denise Leonhard said in a statement. “We have been continually inspired by how Venmo customers help each other and support causes close to their hearts. Today, we’re introducing the ability to create charity profiles on Venmo, so charities can now fundraise and receive donations directly from the Venmo app.

Venmo says that 61% of donors are most likely to hear about causes through word of mouth from friends and family, and that charity profiles will allow Venmo customers to support causes close to their hearts.

Today’s announcement comes weeks after PayPal expanded further into the charitable giving space with the launch of support for grant payments. The product allows Donor-Advised Fund (DAF) sponsors, community foundations and other funders to transfer their donations electronically through the PayPal platform. In addition to transferring money quickly, the system includes an online grant payment dashboard available to grantmakers and charities where they can view all grant details, including information on donors, which can be exported to simplify record keeping.

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